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99.75% Of UK Landlords Read Reviews When Shopping Online, the largest website for landlords in the UK, has become a powerful platform for landlord consumers to share and access reviews regarding various services and companies in the rental market. With a dedicated focus on the rental industry, allows landlords to read and post reviews related to landlord insurance providers, home emergency services, solicitors, buy-to-let mortgages, and more. A recent survey conducted by the Rental Market Association (RMA) highlights the review habits of landlord consumers, shedding light on the significant impact of these reviews on their decision-making processes. This article will delve into the survey’s findings, exploring how landlord reviews influence purchase decisions, the factors they consider, and the vital role of negative reviews in shaping their preferences.

  1. The Prevalence of Landlord Reviews Among RMA Members: has become a go-to platform for UK landlord consumers to access reviews. The survey reveals that an overwhelming 99.75% of landlord consumers read reviews at least sometimes when shopping online, with nearly 89% doing so regularly or always. The prominence of has made it a primary resource for landlords seeking valuable insights from their peers in the rental market.

  1. Landlord Reviews: A Top Factor Impacting Purchase Decisions:

The survey conducted by RMA emphasizes the pivotal role of landlord reviews in shaping purchase decisions. As landlords explore various services and companies in the rental market, 95% view reviews as an essential resource when making choices. Reviews have surpassed other factors, including price and recommendations from family, friends, or colleagues, making them a primary consideration in the decision-making process.

  1. The Impact of Landlord Reviews on Consumer Behavior:

Landlord reviews significantly influence where landlord consumers browse and ultimately buy rental market services. A significant 69% of landlord consumers actively seek out businesses and companies with reviews, with this number rising to 73% among Millennials. The reviews posted on have become a trusted guide for landlord consumers in navigating the rental market.

  1. Key Factors Considered in Landlord Reviews:

The survey highlights the factors that landlord consumers consider when reading reviews. While 75% of landlords focus on the overall average star rating, 53% place greater trust in reviews accompanied by detailed written experiences. Additionally, landlord consumers highly value the recency of reviews, with just over 70% seeking reviews written within the last three months.

  1. The Power of Negative Landlord Reviews:

Negative landlord reviews play a crucial role in the decision-making process for landlord consumers. An impressive 95% of landlord consumers actively seek out negative reviews to gain a more comprehensive understanding of rental market services and companies. Contrary to assumptions, negative reviews can even have a positive impact, with a 120.3% lift in conversion when site visitors filter to see one-star reviews on a product page.

  1. Caution Regarding Perfect Ratings:

Landlord consumers exercise caution when evaluating rental market services with perfect ratings. Approximately 45% of landlord consumers express suspicion towards offerings with an average star rating of five out of five, with the percentage rising to 52% among Boomer landlords. This underscores the need for a balanced and transparent review system to foster trust and authenticity.


The survey results from the Rental Market Association (RMA) provide valuable insights into the significance of landlord reviews within the UK rental market. As the largest website for landlords in the country, has become an essential resource for landlord consumers seeking peer opinions and feedback. The reviews posted on the platform influence purchase decisions, impact consumer behavior, and play a pivotal role in shaping landlord preferences. By embracing the power of landlord reviews, landlord consumers can make informed choices, improve their experiences in the rental market, and contribute to a more transparent and trustworthy rental industry.